Founder-Driven PR: Why It's Important To Drive Your Own Campaign

When driving visibility for your venture, whether you're still a startup or a profit-generating company, having a strong PR campaign is crucial. But, as Joel Andren (founder and CEO of Press Friendly) spoke about today at EE Tennessee, hiring a PR agency isn't actually your best bet. Driving your own campaign is the best way to create authentic, consistent visibility for your business.